Welcome to

 Trader’s Friend

Trader’s Friend is aimed at the FMCG Retail, Wholesale, Convenience, FMCG Franchise and Chain Stores in South Africa. We inform the entire Trade fraternity by means of our Trade publications as well as digital expertise.

Trader's Advertising

Trader’s Friend publish two monthly trade magazines which are distributed to a market of your choice.

Traders Portal

Store Supplier List, Store Supplier Price List, Store Supplier Promotions, Store Supplier Order Placement

Traders News

The most important information for the Trade in South Africa is Product News which consists of new products.

About us

Our publications are distributed individually, by hand to Independent and selected Wholesale store owners nationally. In addition, Trader’s friend is also circulated monthly to Convenience, FMCG Franchise, as well as all of the various supermarket’s senior personnel including all Buyers (Nationally and Regionally); Merchandise Directors & Managers; Regional and Divisional Managers as well as Category Managers. This distribution is done in conjunction with a large and reputable South African FMCG distribution and merchandising company.

We reach the full spectrum of retail individuals responsible for making the decisions to buy the bulk of the goods being sold through Wholesalers and Retailers country wide and reaching the same reader on a regular basis to ensure continuity of reach and readership. Our unique circulation strategy enables the magazine to reach the core of Independent Retailers, Chains and Wholesalers, thereby ensuring that we get to the individuals responsible for purchasing in excess of 80% of retail and wholesale purchases country wide. Strategically the focus is being placed on Digital to supplement the reduction in printed copies.

Trader’s Friend is the only Trade publisher which is ABC certified and hand delivered in South Africa.

Enter your details with your message and we'll be in touch.


Trader’s Friend 86 Soutpans Ave, Quellerina, Florida, 1709


Office: 071 690 6106

Charl: 082 555 2617

Rose-Marie: 083 440 9203/082 207 8211


charl@tradersfriend.co.za, rosemarie@tradersfriend.co.za

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