Welcome to Trader's Friend

Trader's Friend is a trade publication aimed at the FMCG Retail, Wholesale, Convenience, FMCG Franchise and Chain stores in South Africa.

Combined, these stores are responsible for more than 80% of FMCG product purchases nationally.

The two target markets covered by Trader's Friend are:

The Independent Retail and Wholesale stores.

The Convenience, FMCG Franchise and Chain stores.

Trader's Friend is hand delivered by two reputable FMCG distribution companies and is fully accredited by the ABC (The Audit Bureau of Circulation).

Please click on one of the pictures below to be redirected to the site of your choice.