TRADER’S FRIEND

Advertising

Why advertise with Trader's Friend?

Combined, these stores are responsible for more than 80% of FMCG product purchases nationally. The two target markets covered by Trader’s Friend are:

  • The Independent Retail and Wholesale stores.
  • The Convenience, FMCG Franchise and Chain stores.
  • Trader’s Friend is aimed at the entire Trade fraternity
  • Apart from the Trade magazines, digital magazines and online stock purchasing is also available
  • Trader’s Friend is the only Trade publisher which is ABC certified and hand delivered in South Africa.
  • Advertising rates and digital services are extremely competitive

Trader’s Friend is hand delivered by two reputable FMCG distribution companies and is fully accredited by the ABC (The Audit Bureau of Circulation).

Advertisers now have the option to advertise in either of these two magazines or both…. at extremely competitive advertising rates. In addition, clients also enjoy additional product/services exposure on our website.

Trader’s Friend –  Convenience Stores, FMCG Franchises & Chains (Upper Market)

  •  Distribution 960 stores
  • National distribution (hand delivered)
  • Distribution done by a reputable company namely Smollan
  • Main purpose of the magazine is to inform the “upper” trade product purchase decision maker of any important trade information such as new products, revised packaging, new fragrances, product extensions as well as editorial relevant to this “Top End” market segment.

National Independent Stores: Jumbo, Makro, PnP Family/Express, SPAR/Superspar

Trader’s Friend – Independent Retailers & Wholesalers (Middle Market)

  •  Distribution 2,880 stores
  • National distribution (hand delivered)
  • ABC’d
  • Distribution done by two reputable companies namely Smollan and Masscash.
  • Main purpose of the magazine is to inform the “middle” trade product purchase decision makers of any important trade information such as new products, revised packaging, new fragrances, product extensions as well as editorial relevant to this “middle” trade market segment.

National Independent Stores: Middle market Retail and Wholesale Stores

Features 2018

January

Easter Buy-in/ Product of the Year

Material deadline: 15 January

On Street: 1st week Feb

February

Beverage/Breakfast

Material deadline: 15 February

On Street: 1st week March

March

Baking/Snacks & Treats

Material deadline: 15 March

On Street: 1st week April

April

Household/ Canned Food

Material deadline: 15 April

On Street: 1st week May

May

Winter Products Buy-in

Material deadline: 15 May

On Street: 1st week June

June

Back To School/Township Brands

Material deadline: 15 June

On Street: 1st week July

July

Poultry/ Top Brand

Material deadline: 15 July

On Street: 1st week Sept

August

Heritage day & Stokvel/ Icon Brands

Material deadline: 15 August

On Street: 1st week Sept

September

Top Brands/ Dairy

Material deadline: 15 September

On Street: 1st week Oct

October

Feastive Season Buy-in

Material deadline: 15 October

On Street: 1st week Nov

November

Hair Care/ Personal Care

Material deadline: 15 November

On Street: End of Nov

December

Planner 2019

Inserted in November issue

Note: Above features are not cast in stone and can be altered according to advertising/promotional needs or even other relevant Features can be considered.

Advertise with Trader’s Friend

A4

Trim: 210 (W) x 297 (L)

Bleed: +/- 3mm all around 216 (W) x 303 (L)

1/2 Page Horizontal

Trim: 210 (W) x 156 (L)

Bleed: +/-3mm all around 216 (W) x 162 (L)

1/2 Page Vertical

Trim: 110 (W) x 297 (L)

Bleed: +/- 3mm all around 116 (W) x 303 (L)

OFC (Outside Front Cover)

Trim: 208 (W) x 235 (L)

Bleed: +/- 3mm all around 216 (W) x 241 (L)

Annual Planner Block

Trim: 120 (W) x 120 (L)

Bleed: +/- 3mm all around 126 (W) x 126 (L)

Gatefold - A4 opening into a DPS

Trim: 120 (W) x 120 (L)

Bleed: +/- 3mm all around 126 (W) x 126 (L)

Requirements for ad material

  • PDF must be high resolution (minimum 300dpi)
  • Document to be CKMY
  • Crop Marks
  • No imposition
  • Actual size of page (100%) colour proof
  • To be sent to us via email

Cancellation deadlines: 6 weeks prior to printing deadlines.

Digital Specs

  • Max 15 mb in size.
  • Pdf fomat
  • A4 size.
  • Material Deadline: One week before on site.

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Contact us

Address

Trader’s Friend 86 Soutpans Ave, Quellerina, Florida, 1709

Phones

Office: 071 690 6106

Charl: 082 555 2617

Jeanne: 076 280 8826/082 207 8211

Email

charl@tradersfriend.co.za, jeanne@tradersfriend.co.za

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